The World Walks for Water is a global event - currently happening on the virtual level, but between 19th and 22nd of March will be moving to various off-line locations. You can organise one too, for that matter!;) The goal of this campaign is "to raise awareness of the world’s current water and sanitation crisis, and critically, demand strong government action to stop the needless deaths of 4000 children every day".
In order to get involved, all oyu have to do is include your basic information and choose a virtual image of yourself. You do not need to commit to the off-line walk, at least not yet;)
I like the non-intrusive nature of the site, and the fact that various countries are featured in the virtual walk.
But the involvement does not stop here. Once you go to the next page, you will have an option of inviting your friends to the walk too - via e-mail, Twitter, Facebook and other social channels.
I also like the idea of putting the virtual activity into the realistic context:
As for the off-line element of the campaign here is what will happen in March:
"Millions of people walk 6 kilometres every day just to collect water for their basic needs. Billions have no safe place to go to the toilet. Lack of water and sanitation traps people in a vicious circle of disease, lost life chances and poverty.
On World Water Day 2011 thousands of people across the globe will walk together for 6 kilometres to demand an end to this crisis. The walks will build on the success of the World’s Longest Toilet Queue in 2010, and demand that politicians in the North and the South keep their promises and step up their efforts to ensure water and sanitation for all people, everywhere."
I really like this initiative! I love the way it gently moves from gentle to more active engagement in the cause - perfect way to engaged general public! I hope that the results with be published on Facebook and Twitter too!